AIFF, PSV Eindhoven tie up on the cards


AIFF, PSV Eindhoven tie up on the cards


By Armstrong Vaz
Eindhoven, Holland: Technological developments are only given lip service in traditional sports like soccer, despite the gains that can be made from technology. But not with Dutch champions PSV Eindhoven.

 The 1988 Champions League winners have set up a state-of-the-art Sports Lab, a training facilitator that would be constantly able monitor the players’ progress at their De Herdgang, the training complex of PSV.

 “Players wear special bibs with a transponder, a transmitter that communicates with a number of electronic beacons positioned around the periphery of the pitch. Since the communication involves several of these beacons, the computer can calculate the position of the players to an accuracy of five centimeters. With each point measured being coupled to a point in time, the system can easily and automatically determine the speed and even the acceleration of the players,” informed Peter Rovers, Manager for Marketing, Media and Merchandising at PSV Eindhoven said.

 “This kind of technology has already been applied to the training sessions. It enables to determine the position, clear tactical skills can be imparted to the players retrospectively,” he said.

  “It makes things that much clearer. If a player has been instructed by the coach to mark an opponent closely, it can now be revealed indisputably when the striker gets too much space. And since all the data are stored digitally, the video images being made continually from the side of the pitch can be cleverly processed,” he added.

 The Dutch football giants - currently in the fifth position in the Eredivisie - aim to use such new innovative training techniques at their academy as they aim to bounce back with top honours on the European circuit.

Among the many things which the Eredivisie side have done this year is to increase their budget outlay for their youth academy by 25 percent while also setting apart a €1.8m for their pet PSV Sport Lab project.

“The academy investments have been raised by 25 percent to €4m, while we have set aside a budget of €1.8m this year for the PSV Sport Lab,” informed Rovers.

Rovers was speaking to a group of journalists who were on a visit to the Netherlands.

SV is renowned for its world class talent development program. Many international stars, like Ronaldo, Romario, Ruud van Nistelrooy, Park Ji Sung and Arjen Robben have played for PSV before they moved to the English Premier League or La Liga 

But there is good news for the Indian football fans and clubs, the club is in talks with All India Football Federation (AIFF) and Pune Football Club, so that the improved soccer and clever training methods can be replicated in the world’s second most populous country.

“We are open to sharing the innovations done at (Sport Lab) with other partners,” said Rovers, while confirming that the club is in talks with AIFF and Pune FC.
"We are willing to enhance our relationship with the AIFF by contributing to their grassroots and academy program," he added.

Officials at PSV were hopeful that with India earning the right to host the 2017 FIFA Under-17 World Cup things will move at a fast pace in the coming months in a country which have has never qualified for the FIFA World Cup Finals.
Rob Baan, a former PSV youth coach has been India’s technical director for two years starting October 2011 as part of the three-way deal alongside the All India Football Federation (AIFF), PSV and Oranje Sports Forum (OSF).
PSV Eindhoven last visited India in the early 90’s during the famous Tata Super Soccer series and played in some of the top cities like Kolkotta, Chennai against the Indian national team and Tata Academy colts.
For Philips, PSV’s global sponsor since almost 100 years, India is one of the main targets market besides Indonesia and Southeast Asia.
Rovers said they are continuous improvements of facilities at the academy and they are moving to a new location.

 “As a top academy we have to make the difference with competing clubs. So we have hired an experienced new person as head of the PSV Academy and have some of the top trainers, along which several former PSV stars,” he said.

“We have entered into a partnership with International School Eindhoven by which football and education will be at the same venue,” the club official disclosed.

Currently, the training sessions by PSV are conducted on De Herdgang, located on the outskirts of Eindhoven in woodland surroundings. With ten fields and fitness facilities, it also accommodates all PSV youth and amateur teams. Its last major renovation occurred in 2006.  

 PSV unveiled its Sport Lab project which the club hopes will give them an edge over their rivals and which will help them sell more players to the top clubs and get more revenue.

 Rovers said the financial status of the club was healthy but playing consistently and with fair amount of success in the Champions League is one thing which the club is looking forward. 

“We want to qualify to the Champions League this season and do well in the first tier of European competitions, the Champions League that means a lot for the club, for different reasons.” 

Champions League participation and the whopping bonuses from UEFA, the sell-out crowds and all the commercial windfalls it brings had in the past helped PSV’s cause. 

The club had a continuous presence between 1997 and 2008 in the Champions League but since then it has been not been consistent enough.  

Playing in Europe’s second tier competition, Europa League, has seen the club revenue dip, which has never been relegated to a lower division and has €1m as the highest salary cap for its players and an annual budget of €64m. The club was founded in 1913 as a team for Philips employees. 




 

 


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