"The explosion of social media has been a boon to sports public relations. Tools such as Twitter and Facebook allow us to feed the public's hunger for news and player information through quick, real-time updates. It plays an important role in generating public interest, increasing player and team visibility and filling the stands with fans." Speakers: Mike Lee – Chairman of VERO Communications, Alex Balfour – Head of New Media London 2012, Patrick Barclay – Chief Football writer of the Times Magazine, Melinolf Sprink – Head of Marketing and Communication at Bayer Leverkusen. Time: 2.30 to 4 pm. About Mike Lee – Chairman of Vero: Mike Lee OBE is Chairman of VERO, a strategic communications company he helped create and launch in 2006, following his role as Director of Communications and Public Affairs for London's successful 2012 Olympic bid. Mike was most recently a senior adviser to the winning Qatar 2022 FIFA ...