Google the dealer meets Google the player
We have a fantastic story about something that Google is doing. It’s a little complicated. But fear not. Because I have the perfect example. A few years back, some enterprising folks founded a company called Sigmoid Labs in Bangalore. It had just one product - an app to help rail commuters find out the status of trains, tickets and schedules. The app, thoughtfully named ‘Where is my train’ is a work of art. Perhaps you have used it. Not only was it built at a time when IRCTC was as helpful as an orange, but it also packed a bunch of great features. Offline train schedules. Live updates without GPS. No sign-up. And one more important feature. Instead of connecting to IRCTC (when it wasn’t down) to find out the latest status of your ticket, the app…read your text messages instead. Very convenient. It got popular. Quickly. 10 million downloads later, it was the number 1 app in the travel category on the Play Store. Then two months back, Google made an announcement. Apps could ...